Inspired Ingenuity

Havana Club

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Identity and art direction for Havana Club’s Inspired Ingenuity initiative. The project’s name is a reference to the spirit of the people of Havana, who pride themselves on their ability to create what they need from what they have. With this in mind, we created a logo using objects from around the studio (including a ring-pull, polystyrene packaging, a fuse and a coat hanger) and commissioned three artists to create a piece of work that took the everyday and turned it into something special.

Symbolising Cuba's love of music, product designer Cemal Okten used everyday objects to create something greater than the sum of its parts. Entitled Ingredients, Okten created headphones from tin cans, coat hangers, rope and corks. Footwear customiser Alex Nash responded to the brief by transforming a pair of all-white Nike Air Force 1’s into a fully functional set of Sneaker Speakers and, as part of their Street Furniture series, Amsterdam-based I Have Pop™ created a street-art installation by appropriating the fences from a local roadworks site and constructing a Picnic Table in the park.