Identity

(n+1)

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Brand logo and identity system for (n+1), a cafe, cycle club and workshop based at Brighton's new Cycle Hub. As the brand's name was taken from a cycling-related equation (the correct number of bikes to own being n+1, where n is the number of bikes currently owned), we decided to create a mathematics-inspired identity that utilised the graphic language of diagrams to communicate the three key offerings of the business. As part of the project, Intercity also created a full brand guidelines document, plus various building graphics for the exterior of both (n+1) and the Cycle Hub itself.