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Identity

Waltham Forest

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A vibrant and colourful identity for the London borough of Waltham Forest, the Waltham Forest Our Place campaign required a visual solution to three separate logo iterations: Our Place, Your Place, My Place. To solve this problem, we worked with multiple line styles to typographically represent these three core elements of the project. The primary Our Place logo is rendered using a five-line type style, while Your Place is rendered using a three-line style and My Place is rendered using a two-line style. This design concept was then extended to create various graphic patterns to be used as additional static design elements or dynamic animated visuals.