Identity

Artory

Show InformationHide Information

Logo design and brand guidelines document for this cultural ‘what’s on’ app, which uses the Qualia data analytics engine to create personalised and location-based listings for mobile phones. To create the logo, Intercity used a series of ten (the number of cultural categories within the app) coloured dots and extended them to create an ‘A’ symbol. The coloured dots/lines form the basis of a dynamic mark that can be used for patterns, diagrams and animations. As part of the project, we also designed an ‘M’ symbol (a duplication of the ‘A’) for the Art Miles® points system used within the Artory app.