Identity design for Re+Collective, a design activist collective and community who deliver projects, workshops, talks and mentoring to challenge the development and impact of new technologies.

Rather than designing emergent technologies for people without their say, Re+Collective co-design creative technology experiences, services and products alongside the people that these technologies will engage.

With this collective ethos in mind, we created a fluid identity based around the plus sign, a universal symbol indicating inclusivity and positive values.