Working alongside The Academy, Intercity recently helped create a new pan-European campaign for Mastercard. Focusing on the festive season, the story showed how people were being more thoughtful at Christmas.
Taking inspiration from the Mastercard logo, we created a series of geometric coloured shapes to represent elements from Christmas. These shapes were used as a graphic device for a series of still and animated ads and infographics, all of which feature bespoke icon design. In addtion, we also created a template for people to make and personalise their own Christmas decorations.