Feed My Ride

Earlier this year, Progress Packaging curated a collection of yellow musettes by leading creative studios and cycling brands in celebration of the 2014 Tour de France’s Grand Départ from Yorkshire.

Entitled Ce Qui Est Dans La Musette, Intercity’s contribution was inspired by our strong ties to the city of Plymouth, which just so happens to be the location of the Tour de France’s first ever visit to the UK back in 1974. With that in mind, we thought it would be interesting to take a look at the average contents of a typical musette from that year compared to the average contents of a modern day musette. Other contributors to the project included M/M (Paris), Rapha, Build, Supermundane, Manual, I Love Dust and Milltag.

The Feed My Ride musettes are available to purchase from Progress Packaging