Presto iD

Nike

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Originally released in 2000 as the T-shirt for your feet, the Air Presto recently made its return to NIKEiD. Inspired by the Presto’s original advertising campaign, Intercity collaborated with illustrator Matthew Bromley to help celebrate the relaunch of this classic Nike silhouette.

Nike customers were offered the opportunity to sign up through the Nike website and receive a personal iD session alongside Bromley at NikeTown London’s SNKRS Cube. For the lucky few who managed to get a place, Bromley then created a personalised character based on the customer's shoe design/inspiration. This one-of-a-kind character was then printed onto a T-shirt and tote bag to make up a very special edition Presto iD pack.

The weird and wonderful character creations included the likes of Lemon Ninja, Le Verde, Scarface, P1000, Hubba Bubba, Fresh Prince and Marathon Ken.