Identity

Victuals

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A full brand identity for Victuals, a new cafe in the heart of Urban Splash's Royal William Yard development in Plymouth. The identity concept stems from our bespoke Victuals typeface, made with hand-rendered letterforms to reference the heritage of the cafe's location within an ex-Naval victualling yard. As part of the project, Intercity designed and developed the Victuals website, as well as implementing the brand across various applications including signage, clothing, packaging, posters, menus, social media and the design of a Volvo V240...