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Forever Pedalling

Intercity were recently commissioned to create an identity for Forever Pedalling, a new bicycle lifestyle store in the heart of Bristol. The final logomark is inspired by 80s surf, skate, BMX and graffiti styling.

The brief for this project required something hand-drawn and, after practising our calligraphy skills and spending many hours putting pencil and pen to paper, we came up with three core versions of the logotype for mutiple usage options. The images shown here are from the store iteslf, which is now open both on the high-street and online.

Follow Forever Pedalling on Instagram to see more